Web_Analytics
In our last post, we discussed Omniture SiteCatalyst Traffic Data Correlations and learned how they could be used to break one Traffic Variable (also known as an sProp) down by another Traffic Variable. But what if you want to break down a SiteCatalyst Conversion Variable (also known as an eVar) down by another Conversion Variable? Since these are not Traffic Variables, Traffic Data
Once upon a time, when I was a young turk, I would assiduously download every last doodad that my employer created as soon as it shipped - or often long before, happily reaching for the pile of floppy disks as I rebuilt my computer for the umpteenth time following the latest toxic combination of untested software.
Now that we have covered the basics of the three Omniture SiteCatalyst variable types, it is time to see how we can use them to our advantage to do analysis. In this post we will learn about Traffic Data Correlations which allow you to leverage the work you have already done by tagging your Traffic Variables (also known as sProps).
Save the best for last! Insights for Search is one of the most awesome research tools you’ll use. I promise.
We have learned how to use Trends for Websites to measure core site metrics and identify strengths and weakness of our competitors.
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Another X Change has come and gone. This year’s conference at the Ritz Carlton in San Francisco was even better, I think, than last year at Napa. The huddles were more focused on sharing practitioner knowledge, ideas, and best practices, and I really liked that.
Google’s Ad Planner is less a competitive intelligence tool and more a tool that gives fantastic insights into understanding behavior of visitors to your website in context of the broader ecosystem.
It also helps answer critical questions that have thus far stymied Online Marketers of all shapes and sizes (especially those in charge of acquisition).
In the last two posts we have begun to learn about Omniture SiteCatalyst Traffic Variables and Conversion Variables (Success Events). As previously discussed, Traffic Variables allow you to segment or breakdown Page Views, Visits and Unique Visitors, while Success Events capture metrics around conversion actions taken by site visitors.
SiteCatalyst Conversion Variables
Like any software product you use, there are a few key elements that you need to understand to be successful. 
In working with clients I have found that many do not have a good understanding of the three fundamental building blocks of SiteCatalyst: sProps, eVars and Success Events. When I was an Omniture client, I will admit that I had much more important things to do wi
I like the description. Coz I have never been such a cold european country. But I love to see and visit Finland someday.
What a peaceful country. I saw many nature pics of Finland. But I knowledged more from this lovely, description of this US boy.
I’ve always imagined other African countries as more “traditional” Africa (I think of Kenya first), so it’s interesting to hear it’s one of the least “morphed”. And that it’s green and has spicy food…I’ve never really put Ethiopia on my list of places I wanted to travel to until now.
There’s been much criticism about the WSS protests “not being very Buddhist!”
Recently we see in the news (see link below) Tens of thousands of South Korean Buddhists peacefully demonstrating waving placards and fists, chanting
“Oppose religious discrimination” against their country’s leader and government.
Are they not Buddhists too?
http://www.thesun.co.uk/sol/homepage/news/article1613188.ece
Hi Adriana,
I do not know anything about that. Does anyone else?
I believe the company is based in Germany, but my only guess is that being technically in Mauritius offers a certain favorable tax status?
But I really don’t know. Is anyone wiser on this issue?
Clint,
I really appreciate that you started this blog. I have been contacted by them and also wondered about their legitimacy. My advisor says that the company is in Mauritius. Do you know anything about that?
Adriana