tips

Is Google Analytics an “enterprise” class analytics solution? That’s debatable, and in fact, it has already been debated.

In my opinion, it depends. It depends on your analytics needs.

Many site owners spend a lot of time creating content that is supposed to drive conversions. But what’s the best way to measure the performance of this content with Google Analytics? How can we measure a specific piece of content, be it a page or a piece of creative, and it effect on conversions?

This post is the first in a series of e-commerce transaction tracking with Google Analytics. Why is e-commerce tracking important? Well, transaction data is a vital piece of information when analyzing online business performance.

Happy new year! I can’t believe 2007 is over. Continuing with a tradition I began last year, I give you my 2008 GA resolutions.

Before I get into the list, I want to thank everyone who reads and contributes to Analytics Talk. 2007 was an incredible year for me, and I really owe a lot to you guys. Thank you for reading, posting questions and helping me learn so much.

Love em or hate em, regular expression are a part of Google Analytics. They provide a lot flexibility but at a price. Small mistakes can become magnified and result in poor data quality.

I know there’s a lot of information out there about regular expressions, but I wanted to simplify the topic. In my opinion, here are the most important things to know.

Tracking websites that have multiple sub domains may not seem like a complicated thing. In fact, the GA support docs clearly outlines two ways to track sub domains. You can track all sub domains in a single profile or you can track sub domains in separate profiles.