seo

One of the more interesting concepts presented at last week’s SES show in San Jose detailed the use of predictive revenue modeling for SEO and paid search. A former colleague of mine, Dave Roth of Yahoo!, runs search programs on behalf of Yahoo!’s properties. He discussed their use of predictive data models to gauge how they were performing against their competition.

In SEO it works like this:

As I left yesterday’s SES session, “Measuring Success in a 2.0 World,” it seemed to me that the speakers were sending a wake-up call to marketers, encouraging them — now that Web 2.0 is changing how content travels on the Internet — to ask the right questions when it comes to measuring campaigns. Content reaches consumers in new and unique ways — it is vital that marketers use the right tools to track the results of what is taking place online.

It’s a sad reality that many well-known organizations, including many Fortune 500 companies, still don’t understand the value of organic search.  Even some businesses with multi-million dollar paid search budgets have focused little effort in optimizing their sites for organic search.  The fact is these organizations are failing to capitalize on a major acquisition channel, and while they have yet to adopt search engine optimization (SEO) as a legitimate and standard marketing practice, their competitors are reaping the benefits.

7 Strategy Challenges for Effective Online Marketers

--Excellent advice for asking the right questions when evaluating your online marketing strategy.

Beginner's Guide to SEO

-- One of the most complete free guides to SEO on the internet.

Great resources for improving the SEO of your blog.

Ever wonder where the "smartest professors ever" work? Try searching google to find out. A group of students in the Information Systems core at BYU worked their search engine optimization skills to get their favorite teachers to come up as the "smartest teacher ever" in google. There are two professors battling for the spot. At the time of this writing, Dr. Conan C. Albrecht comes up as the first hit and Dr. Stephen A. Liddle comes up as #2. This site lists all of the core teachers as the smartest professors ever. Enjoy!

Or so says Ben Robison. He wrote recently about googling his name and that a post by a certain "Blue Dwarf" (AKA Peter Davis) showed up forth when searching his name. Peter's post was his thoughts on a visit by Ben to our web analytics class where Ben gave a presentation on how to analyze the behavior of visitors to a website (coming from such places as a search engine).

SEO

Dan Crow, Google
Wikipedia page: http://en.wikipedia.org/wiki/Dan_Crow_(computers)

Matt Cutts, Google:
Blog: http://www.mattcutts.com/blog/

Adam Lasnik, Google:
Personal site: http://www.lasnik.net/ (kinda ugly site btw)

Jeremy Zawodny, Yahoo!
Blog: http://jeremy.zawodny.com/blog/

Gary Price, Ask
His sorta blog/bio: http://about.ask.com/en/docs/about/garyprice.shtml

Web Analytics

Avinash Kaushik - Author of Web Analytics: An Hour a Day

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