General Web Analytics

Many of you have probably already noticed this but John Lovett at JupiterResearch just released his “Web Analytics Buyer’s Guide: Assessing Vendors’ Competencies and Value” (requires registration.)  Having done one of these reports myself back in the day I want to congratulate John on publishing an amazingly detailed and insightful piece of work.  John has a blog p

Jason Egan started a really cool thread over at the Yahoo! group asking about people who Twitter and it got a ton of response. I think W. David Rhee from OX2/LBi is working on a master list but I thought of a more “Web 2.0″ way to self-identify using Twitter channels and Twemes.

Since summer is nearly here and since I am trying to be more European in my approach towards business (read: wanting to take long holidays during the summer) I have been somewhat lazy in my regular blogging (as opposed to my lazy-blogging on Twitter, where I have also been somewhat lazy …) But thinking about being more European brought my mind around to my idea of a European Web Analytics Association (E

Last Wednesday I had the honor and pleasure of helping break the story about Yahoo’s acquisition of IndexTools. My post was pretty well received, generating over 40 comments and a handful of citations in the popular press. In that post I speculated two things:

The nice folks at Elastic Path asked me awhile back to give a presentation on web analytics for online retailers.  Their request made me realize I am still sitting on data I collected last Fall — a mistake I know but a function of the velocity at which Web Analytics Demystified, Inc. has grown in the past year.  To make up for this delay in some small way I will be sharing the data I collected from online retailers in a free webcast this coming Thursday.

Yahoo! just announced that it has acquired IndexTools. When I first heard about this deal I thought “Oh, that’s nice for Dennis and Dennis is a pretty nice guy so that’s nice … and the title of Director, Data Insights at Yahoo! is a pretty nice title.” But then I really stopped to consider what Yahoo!

This past week I have been having a glorious time traipsing about Europe talking to some very, very nice people about web analytics. My week started in London at the largest Web Analytics Wednesday in history and progressed to Amsterdam, then Brussels, and now to Helsinki, Finland. As I begin to wind things down, finishing up in Finland tomorrow and heading back to London just prior to going home, I wanted to share some really great news!

What does the future hold for web analytics, indeed?

(Last week I published PART I of this post which you should read first if you haven’t already done so.)

STEP FOUR: DETERMINE YOUR KEY PERFORMANCE INDICATORS AND CRITICAL REPORTS

Judah’s recent post titled “what does your web analytics team look like” reminded me of something that has been on my mind a lot since I presented my Web Analytics: A Day a Month webcast for the American Marketing Association last month.